Ten Seconds

Posted on Sep 1, 2016 | No Comments
Ten Seconds

That’s the window of time you have to get your audience’s attention, whether that’s on social media, an email, you name it— ten seconds. And that’s being generous.

Wait. How Many Videos Will Be Streaming by 2020?

Posted on Jul 25, 2016 | No Comments
Wait. How Many Videos Will Be Streaming by 2020?

According to Cisco, by 2020 video will make up more than 80 percent of all Internet traffic. What does that mean for you and your marketing and communications goals?

Video Is the Single Most Engaging Social Media Tool

Posted on Jun 16, 2016 | No Comments
Video Is the Single Most Engaging Social Media Tool

Here’s why: Scan Facebook on any given day, and you’ll find pictures of people’s kids, selfies of bodies and/or pets, and a billion outraged/thankful/fearful/disgusted/sad posts— but you probably won’t find too many

Behind-the-Scenes: Dancers Rarely Shave (With Pics)

Posted on May 20, 2016 | No Comments
Behind-the-Scenes: Dancers Rarely Shave (With Pics)

A dancer named Fu showed up for Devon Carney’s master class wearing a Batman warm-up; another friend of mine arrived wearing

The Myth of Switzerland

Posted on Apr 21, 2016 | No Comments
The Myth of Switzerland

In the communication business you learn quickly that people react to what you say in different ways, sometimes explosively.

What Mark Twain Can Teach Us About Video

Posted on Mar 14, 2016 | No Comments
What Mark Twain Can Teach Us About Video

The most beloved American writer (as he would describe himself) has an oft-cited saying about writing that can be expanded to video production:

Mommy, Where Do Creative Ideas Come From?

Posted on Mar 4, 2016 | No Comments
Mommy, Where Do Creative Ideas Come From?

The stork brings them. I don’t know. But I love it when one appears to me, which usually happens when my brain is “idle.”

A Production Tip From Voltaire

Posted on Feb 10, 2016 | No Comments
A Production Tip From Voltaire

I’ve always been a detail person – but only in some areas of my life. If I hit a wrong key while typing an email, I’ll correct it. But I’ve also been known to wear unmatched socks. Was it poor lighting or

Who does better on-camera, introverts or extroverts?

Posted on Feb 1, 2016 | No Comments
Who does better on-camera, introverts or extroverts?

When Proffer Productions walks into a business or onto a set, we typically get one of two responses: people lighting up like we were giving them a surprise birthday party, or people who turn green and jump behind ferns. So who does better

You Have More Content Than You Think

Posted on Jan 25, 2016 | No Comments
You Have More Content Than You Think

True confession: I have a habit of hiding gifts that I’ve purchased and then forgetting all about them. I’ve come across baby clothes with tags still on them that were bought years earlier. This holiday season,