Build the Breakout Video

Posted on Apr 3, 2017 | No Comments
Build the Breakout Video

Last week, we explored a few of the realities of our supersaturated media landscape, and the picture looked both daunting and optimistic. The firehose of media never, ever stops— but if you’ve got good content, a beloved brand, and you keep plugging away, your followers will continue to build on that buzz. But how do […]

We’ve Reached Critical Attention Span: What Now?

Posted on Mar 20, 2017 | No Comments
We’ve Reached Critical Attention Span: What Now?

It’s happened. You’ve done it. You’ve taken the most amazing photograph of you and your friends drinking wine at the edge of the Grand Canyon in front of the most perfect sunset, and there is the most perfect bald eagle flying across the frame in the background, and your hair is

Don’t Get Mad, Get Paid

Posted on Feb 23, 2017 | No Comments
Don’t Get Mad, Get Paid

There are certain things that life throws at you. Sometimes those things are truly unexpected, and it takes you months to even comprehend the reality of what has happened. Take that anxiety, and turn it into excellence. At work, you get a miracle opportunity to push all that grief aside for eight (more or less) […]

For Goodness’ Sake

Posted on Jan 23, 2017 | No Comments
For Goodness’ Sake

Last week we unveiled the fifth installment of our ‘Kansas City: Made By’ series. In previous portraits we had conversations with people in KC who take the lead at the institutions that make our community so rich (Matthew Naylor of the National World War One Museum and Memorial, Devon Carney of the KC Ballet, and […]

The Future Looks Murky: Here’s How to Prepare

Posted on Jan 4, 2017 | No Comments
The Future Looks Murky: Here’s How to Prepare

This bright new year may see significant changes to people’s healthcare benefits. President-elect Trump has vowed to repeal the Affordable Care Act, and experts think this could mean millions of people losing their health coverage; significant changes to Medicaid; or any number of difficult alternatives. We just don’t know— and that’s scary.

20-foot-tall Wreathes and Other Surprises

Posted on Nov 25, 2016 | No Comments
20-foot-tall Wreathes and Other Surprises

Someone has put a 20-foot-tall Christmas wreath smack-dab in the center of your shot. This happens sometimes. This is where flexibility comes in, because nothing dates a video quite like a 20-foot-tall Christmas wreath.

Warm Feet, Warm Hearts

Posted on Nov 7, 2016 | No Comments
Warm Feet, Warm Hearts

Working for nonprofits over the years, we’ve had the opportunity to meet and learn about folks in a variety of circumstances. The scope of need across our community ranges from housing for homeless women with children to reading tutors for adults, and the list goes on. The need that caught me off guard a few […]

Three Lessons From a Civil Rights Champion

Posted on Oct 25, 2016 | No Comments
Three Lessons From a Civil Rights Champion

Alvin Sykes has worked with members of Congress and the Department of Justice for decades to pass some of the most sweeping and influential civil rights legislation of the new millennium. He was also the subject of our most recent “Kansas City: Made By” series. After our interview, I had the privilege to listen to […]

Effective, Targeted Messaging

Posted on Oct 20, 2016 | No Comments
Effective, <i>Targeted</i> Messaging

The path to the November 8 elections has been an ugly one in so many ways, including a high proportion of negative messaging in its tsunami of TV ads. According to NPR, an estimated 4.4 billion dollars (with a “b!”) will have been spent on TV advertising when the polls close. But how much are […]

Sometimes (often) less is more

Posted on Oct 5, 2016 | No Comments
Sometimes (often) less is more

A few weeks ago we were asked to make a video for a nonprofit organization. The organization already had a video, but they felt like it wasn’t working. So of course the first thing we did was